NAACP National Voter Fund

"Byrd Vote-TV" 
30 sec. TV spot run in AR, GA, IL, KY, MI, MO, NJ, OH, PA and WI starting Oct. 25, 2000.

Carol H. Williams Advertising

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[Background sound: deep, eerie metallic; later fade in low clanking] 
Renee Mullins (voice over):  Iím Renee Mullins, James Byrdís daughter.

On June 7, 1998 in Texas my father was killed.  He was beaten, chained, and then dragged 3 miles to his death, all because he was black.

So when Governor George W. Bush refused to support hate-crime legislation, it was like my father was killed all over again.

Call Governor George W. Bush and tell him to support hate-crime legislation.

We wonít be dragged away from our future.


Background: This was part of a campaign that included radio advertising (began Sept. 26, 2000 in 18 markets) and print ads run in Black newspapers and in the New York Times (Oct. 15, 2000). 

NAACP National Voter Fund

"Fly Byrd Fly" 
60 sec. radio spot.

Carol H. Williams Advertising


Renee Mullins:  Iím Renee Mullins.  My father was James Byrd, Jr.

I still have nightmares thinking about him, the day three men chained him behind their pickup truck and dragged him three miles over pavement.

I can see skin being torn away from his body.

I can hear him gasping for air.

I can feel the tears in his eyes, the struggle of his brain as images of his life painfully bang through his head as the links of a heavy chain clinched around his ankles dragging him bump by bump until he was decapitated. [pause]

On June 7, 1998 this happened to my father, all because he was black.  I went to Governor George W. Bush and begged him to help pass a hate crimes bill.

He just told me no.

I'm doing this commercial to ask you to call Governor Bush at 512-X and tell him to introduce a hate crimes bill in Texas.

Let him know that our community won't be dragged down by hate crimes.

Male Voice: Funded by Americans for Equality, a project of the NAACP National Voter Fund.