NAACP
National Voter Fund
"Byrd Vote-TV"
Carol H. Williams Advertising
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[Background
sound: deep, eerie metallic; later fade in low clanking]
Renee Mullins (voice over): I’m Renee Mullins, James Byrd’s daughter. On June 7, 1998 in Texas my father was killed. He was beaten, chained, and then dragged 3 miles to his death, all because he was black. So when Governor George W. Bush refused to support hate-crime legislation, it was like my father was killed all over again. Call Governor George W. Bush and tell him to support hate-crime legislation. We won’t be dragged away from our future.
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Background: This was part of a campaign that included radio advertising (began Sept. 26, 2000 in 18 markets) and print ads run in Black newspapers and in the New York Times (Oct. 15, 2000). |
NAACP
National Voter Fund
"Fly Byrd Fly"
Carol H. Williams Advertising
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Renee Mullins:
I’m Renee Mullins. My father was James Byrd, Jr.
I still have nightmares thinking about him, the day three men chained him behind their pickup truck and dragged him three miles over pavement. I can see skin being torn away from his body. I can hear him gasping for air. I can feel the tears in his eyes, the struggle of his brain as images of his life painfully bang through his head as the links of a heavy chain clinched around his ankles dragging him bump by bump until he was decapitated. [pause] On June 7, 1998 this happened to my father, all because he was black. I went to Governor George W. Bush and begged him to help pass a hate crimes bill. He just told me no. I'm doing this commercial to ask you to call Governor Bush at 512-X and tell him to introduce a hate crimes bill in Texas. Let him know that our community won't be dragged down by hate crimes. Male Voice: Funded by Americans
for Equality, a project of the NAACP National Voter Fund.
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