RRadioR |
Forbes
2000, Inc.
60 sec. radio spot, heard on WHO in Iowa on Jan. 21, 2000; likely running earlier. Eisner | Johnson Political
Consultancy
|
F: I like
him.
M: I like him because he's not a politician. M: He's innovative. M: He's independent. M: The special interests don't own Forbes. M: He's honest. M: He always gives a straight answer. M: He's a man of his word. M: Steve Forbes is a man who will, who will do what he says. F: I think he's our only hope to change Washington. F: Steve Forbes--he's a family man. M: A businessman. F: He's a leader. M: I'm tired of politicians who say one thing to get elected, then do just the opposite once they're in office. F: Steve Forbes--he's not a politician. M: He doesn't dodge questions. F: He's consistent. M: He has strong family values and strong morals. M: Forbes has integrity. F: I like him. M: I trust him. M: He'll keep his word. Steve Forbes: This is Steve Forbes. I believe you deserve the truth. You deserve honesty. With your vote I'll bring both to the White House and together we can change Washington. F: Character matters--a lot. Steve Forbes: Paid for by Forbes 2000, Inc. |
Analysis: This is the radio version of the Forbes TV spot "Character." It is almost as if a focus group had been held and all the positive remarks uttered about Steve Forbes were strung together. |