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| Gore/Lieberman,
Inc.
"Rostros
de Norte America" ("Faces of North America")
EMM Creative of Bethesda,
MD
|
[Music:
National Anthem on Spanish guitar over electronic ambiance]
Mujer de Edad Mediana: He llegado lejos. Un Doctor: …Pero queda mucho por hacer... Estudiante Universitario: …cosas por aprender… Chryon: "Empleo hispano, sin precedente en los últimos 8 años" Carpintero: … Estoy superándome… Mujer de Mediana Edad: …Pero tengo necesidades… Mujer: …Quiero más oportunidades… Chyron: "Universidad a su alcance" Anciano: …sentirme que por lo menos estoy seguro… Mujer de Mediana Edad: …Cual sera el futuro de mis hijos?… Niños de edad escolar: …Yo soy America… Joven Adulto: …Voy por buen camino… Hombre de Edad Mediana: …Pero me ira mejor!… Joven Adulta: …Por eso mi voto es por Gore. Chyron: " Al Gore
luchará por nosotros."
Translation [Music: National Anthem on Spanish guitar over electronic ambiance] Female Executive: We have come far... Male Doctor: ...but there is more to accomplish... Male College Student: ...things to learn... Chyron: "In the last eight years, record Hispanic employment" Male Carpenter: ...I am improving every day... Housewife: ...but...I have needs... Female Hotel Worker: ...I want more opportunities... Chyron: "Making college affordable" Retired Male Mechanic: ...I want to feel secure in life... Mom: ...what will the future hold for my children? School Kids: ...I am America... Male College Graduate: ...I'm on the right track... Male Plumber: ...but I can do better... "Gen N" Mom: ...that is why I'm voting for Gore. [Music up] |
| Background: This ad has an aspirational message in contrast to the more issue-based ads produced by Armando Gutierrez for the DNC. Izquierdo said the ad goes to the issue of likeability; Bush was having some success portraying himself as a man of the people and the campaign needed to address that. EMM hired a casting agency in Los Angeles and told them to find likely Gore voters. The people who appeared in the ad were chosen from 300-350 video clips. |