www.lamaralexander.com(up at 10 a.m on March 9, 1999) by Intellimedia Commerce of
Atlanta, Georgia "specializes
in utilizing ecommerce and email for managing customer interactions."Intellimedia has done work for a host of
corporate clients such as AirTran Airlines, Hennessy Land Rover,
Manheim
Auctions ("one-touchwholesale used
car buying nationwide"); its political work is less extensive: it did
the
site for Guy Millner's 1998 gubernatorial campaign in Georgia.CEO and President Ben Dyer was inducted into
the Georgia Technology Hall of Fame in 1998.
Lamar Alexander.
May 1998. LAMAR ALEXANDER'S LITTLE PLAID BOOK. Nashville, TN: Rutledge
Hill Press.
"311
rules, lessons, and reminders about running for office and making a
difference
whether it's for president of the United States or president of your
senior
class."
Strengths:
Experience as governor, education secretary. Lined up key
supporters in Iowa and New
Hampshire early on. Fundraising ability. Moderate
image. Has been through a presidential campaign in
1996 so knows what to expect.
Weaknesses:
Relies too much on PR and catch phrases.
Has basically been running for president since 1993. Viewed with
suspicion by many conservatives,
and conservatives have a strong voice in the nominating process.
Limited foreign policy experience.
Highlights
1999
Dec. 14In
a press conference in Des Moines the morning after WHO-TV's "The Iowa
Debate" Alexander endorses Gov. George W. Bush.
Aug. 16In
Nashville Alexander announces the end of his campaign.
Aug. 14Iowa
Republican Straw Poll at Ames.Alexander
finishes sixth.
July 7-Aug. 14Iowa."Homecoming '99" bus tour designed
to take Alexander into 60 counties over 23 days and to "celebrate the
best
in Iowa by highlight things in each community that are special or
unique to
that community."The bus was
actually an RV dubbed "Exceeding Expectations."[Kochel
later noted that this was an example
of the Bush money drain; instead of using a fully equipped bus like
Forbes, the
campaign had to go out and borrow an RV].The tour focused on rural counties ("Bob Dole country" …Gov.
Branstad's stronghold).
June 3The
campaign announces significant cutbacks due to fundraising difficulties.A statement from campaign manager Tipps
described the cuts as "a reorganization designed to reduce
administrative
overhead and increase the resources available for the Iowa Caucus and
New
Hampshire Primary Campaigns…Specifically, the overall number of employees will be reduced
from 38 to
34, with the Iowa staff growing from 7 members to 11."Out as of July 1 are communications director
Steve Schmidt, deputy communications director Jeff Macedo, and research
director Brian Jones (all of whom worked on Matt Fong's 1998 Senate
campaign in
California) as well as chief counsel Katherine Phillips.
May 4Alexander
holds his first major fundraiser of the campaign at the Opryland hotel
in
Nashville.26 major fundraisers are
scheduled to be held across the nation in the coming months.
March 23"Major
policy address" on national defense at Birmingham Kiwanis Club.
March 22"Major
policy address" on family issues at the Atlanta Rotary.
March 16"Outlines
his education agenda" at the University of Mary in Bismarck, ND.
March 14Begins
running 2-minute weekly radio talks in Iowa.Programs, each focusing on one issue, run every Sunday night
around 8 pm
on WHO and another radio station (which market depends on the message
ex. WMT
(Cedar Rapids), KASI (Ames)).Kochel
described these as "a weekly talk with Iowa voters" "harks back
to Roosevelt."Originally wanted to
do longer talks, 5 minutes, but difficult to buy that length as doesn't
fit in
w/ stations' regular programming.First
three programs--agriculture/ethanol, education, Kosovo.Very inexpensive est. $150.
March 10-15 March
10Announcement tour.DC news conference to pick up endorsements of
Sens. Thompson and Frist.NH.
Announcement and rally at Derry Village School.March 11Iowa.Announcement w/ Gov. Branstad at Kirkwood
Community College in Cedar Rapids; agriculture policy speech at Iowa
State
University in Ames (calls for expanded use of ethanol in place of the
MTBE
gasoline additive).March 12Puente Learning Center in Los Angeles.March
15Rally and questions from six students at Maryville High School.
March 9Announces
candidacy in the Old Supreme Court Chamber at the Tennessee State
Capitol.
Feb. 11"Foreign
Policy Priorities for a New Century" at the American Enterprise
Institute.
Jan. 8Forms
Alexander for President Exploratory Committee, Inc..
1998 Overview
According
to Ted Welch, Alexander's committees will have raised $5 million in
1998 and
$6.5 million for the 1997-98 cycle--CNAC $4 million and We The Parents
$2
million.CNAC supported 167 candidates
in 30 states.We The Parents spent $1
million nationally on television advertisements.
From
Labor Day to Election Day 1998 Alexander embarked on a We The
Parents campaign tour, making 73 stops in 21 states.His standard theme during these appearances
was a call to put the Republican party, government, schools and culture
"back on the side of parents raising children" through such measures
as tripling the deduction for dependent children to $8,000 and creating
education savings accounts.Shortly
after the election, Alexander made a week-long trip to Europe, visiting
Moscow,
Paris, Bonn and London.
IOWA:According to
Hugh Winebrenner, Alexander spent 36 days in Iowa in the period from
Jan. 20,
1997 to Nov. 3, 1998.This number was
second only to longshot Sen. Bob Smith's tally, and double that of
other active
prospects.Heading into the Nov. 3
elections,
Alexander sought to help the Iowa GOP by targeting 50,000 Republicans
who have
tended not to turn out in mid-term elections (this can hurt,
particularly in
down ballot races).Dave Kochel, former
executive director of the state party, oversaw the program.Sophisticated targeting software was applied
to the voter file obtained from the state, in order to identify
important
counties.CNAC recruited county chairs
in 85 of Iowa's 99 counties and identified precinct people in 800 of
the 2,100
precincts.Precinct people went through
a list and identified 10 people they knew.Finally in the second week of October, the precinct people sent
out the
post cards to the 10 people, sometimes with a little note.After the election Alexander and Branstad did
a conference call to thank everyone.
NH:
Alexander was likewise active in New Hampshire, making at least nine
visits to
the state in 1997-98.His second annual
lobster bake in Rye, NH drew as many as 2,800 people and was one of the
biggest
Republican campaign events ever in the state. 1998 Highlights
Nov. 13-20Alexander,
accompanied by Peter D. Hannaford, Dr. Ian Bremmer and Dr. Jeffrey
Gedmin,
travels to Moscow, Paris, Bonn and London to meet with leaders in
government
and other fields and "listen and learn."The
focus of the week-long trip is on trade
and national security issues.
Sept. 8Major
speech at Harvard University's John F. Kennedy School of Government "A
Supply Side Argument for a Family Friendly Tax Code."Alexander calls for tripling the dependent
child deduction to $8,000, ending the marriage penalty, creating
education
savings accounts, creating Individual Savings Accounts, retaining a
home and
farm mortgage deduction, and doubling the deduction for charitable
giving over
5% of income.The speech marked the
beginning of a 21-state, 73-stop "We The Parents" campaign tour that
ran through November 2.Alexander,
starting in Wyoming, embarked on an intensive schedule of fundraisers,
events
and speeches that took him from California to New York and points in
between.Meanwhile Alexander's ad
campaign continues into its fourth week, still at a cost of $200,000
per
week."Photos" ran for the
first two weeks; "Wedding" for the next two.
Aug. 20NH.Second annual New Hampshire
Republican
lobster bake at Odiorne Point State Park in Rye draws as many as 2,800
people.The Eagle-Tribune of
Haverhill, MA (8/21) described it as "the biggest Republican campaign
event ever in the state." A New Hampshire GOP official termed the
lobster
bake "a flex of organizational muscle" and said it had been
"very streamlined."He noted
that Alexander had 70 people working all day setting up and said that
no one
had to wait more than five minutes for a lobster.
Aug. 17Alexander's
We The Parents political action committee first appears
on the
scene with a national television advertising campaign.The initial 30-second spot "Photos"
calls for tripling the federal tax deduction for each child to $8,000.The ad will run in 14 states, including Iowa
and New Hampshire, at a cost of $200,000 for the first week.
Aug. 4
Registers Virginia-based political action committee We The Parents.
June 12-13Cedar
Rapids, Iowa.Events at the Republican
Party of Iowa's First in the Nation Gala.June 12CNAC Taste of Tennessee
Supper hosted by Alexander and Gov. Terry Branstad draws about 600
people.In his speech at the Gala,
Alexander called
for a "new, simpler tax code based on our values" and proposed tripling
the federal tax exemption for preschool age children from $2,650 to
nearly
$8,000.June 13Book
signing and coffee with House Speaker
Ron Corbett and House Majority Leader Brent Siegrist, appearances at
the
Grassley breakfast and Christian Coalition luncheon.
May"Lamar
Alexander's Little Plaid Book" is published by Rutledge Hill Press.The book contains "311 rules, lessons,
and reminders about running for office and making a difference, whether
it's
for president of the United States or president of your senior class."
April 22CNAC
reports $1,589,920 raised in the first quarter (federal $470,200 and
non-federal $1,119,700).The amount is
more than the $1.5 million total raised in 1997.
April 20-21NH.April 20 At Dartmouth
College in Hanover,
public lecture, "The New Misery Index" at the Hinman Forum, followed
by reception.Alexander says the New
Misery Index comprises "the failure of our schools, the epidemic of
illegal drugs, and the absence of parents in the lives of their
children,…challenges that, if left unattended, could bring our country
to its knees
in a generation."April 21
Breakfast with students, lecture in Prof. John Sipple's "Educational
Issues in Contemporary Society" class.Press conference in Manchester on the "culture of violence."
March 11CNAC
holds its second annual dinner in Nashville and announces that it has
raised
$3.5 million of its $4 million goal for 1998 --"over a million dollars
in
hand and the rest in hard commitments."
Wk of Jan. 19-23CNAC
opens office in NH.
Wk of Jan. 16CNAC
begins running a radio ad in New Hampshire, in the aftermath of a
controversial
New Hampshire Supreme Court decision on school funding.(Steve Forbes' AHGO also started running a
radio ad on the subject.The first ad
war of the 2000 campaign?)
1997 Overview
Alexander, along with Steve Forbes, was the presidential
hopeful most active in 1997.He made at
least six visits to Iowa and three to New Hampshire during the year.His PAC, the Campaign for a New American
Century, raised $1.5 million.In early
Iowa maneuvering, Alexander scored a major coup by securing the backing
of
Governor Terry Branstad, whom he named national chairman of CNAC on
Nov. 24.The Branstad organization could
provide a major
boost for Alexander in the Iowa caucuses.Earlier in the year Brian Kennedy, a former chairman of the Iowa
Republican Party, came on board as CNAC's political director.In New Hampshire, meanwhile, an August
lobster bake that Alexander organized in Rye was one of the highlights
of the
summer.Nationally, release of the
National Commission on Philanthropy and Civic Renewal report in June
generated
some attention.
Throughout the year, in speeches around the country,
Alexander stressed the theme "creating the world's best schools for our
children."He advanced a set of
proposals to "make the public schools as good as they can be."Alexander sought: standards set by states and
communities rather than Washington, DC, charter schools, flexible
school schedules,
higher pay for good teachers and an end to teacher tenure, and a Hope
scholarship program which would give federal monies currently spent by
the
Department of Education to low- and middle-income parents so that they
can
choose which schools to send their children to (also known as vouchers).Alexander also responded to President
Clinton's initiative on race relations, arguing that not diversity, but
"our capacity to be one country" is America's greatest strength.He said that divisionsdue
to age, race and income pose the greatest
challenge to our country.Alexander said
Clinton was right to raise the subject of race relations, but was
moving in the
wrong direction on it. 1997 Highlights
Early OctoberAlexander's
PAC, Campaign for a New American Century, issues the first of an
occasional
series of glossy pamphlets "Making America One Country."
Sept. 19Alexander
campaigns with Virginia gubernatorial candidate James Gilmore.
Aug. 6-8Three-day
trip to NH.Portsmouth, Dover and, the
highlight, an Aug. 7 evening Lobster bake at Odiorne Point State Park
in Rye
that draws more than 1,000 Republican activists.
June 18The
National Commission on Philanthropy and Civic Renewal, chaired by
Alexander,
releases its report "Giving Better, Giving Smarter: Renewing
Philanthropy
in America."The report concludes
that mere goodwill is not enough and emphasizes "effective
giving."The Bradley Foundation of
Milwaukee, Wisconsin funded the Commission which started up in Sept.
1996.(www.ncpcr.org)
Spring Alexander's
organization pays for a survey of Iowa and New Hampshire voters.FEC reports show the survey, done by the
polling firm Q.W. Ayres and Assoc., cost $39,395.04 (April 16); it was
the
largest single disbursement during the year.
March 31First
visit to Iowa since the 1996 election.Lincoln Club dinner in Des Moines (raising money for legislative
candidates).
Feb. 15Lincoln
Day dinner in Laconia, New Hampshire.