Photos Copyright 1999 Eric
M. Appleman/Democracy in Action. All rights reserved.
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| More Republicans:
Gary Bauer and Alan Keyes had not established formal headquarters as of mid-June and Orrin Hatch had not yet announced. |
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| Choosing a Headquarters Space
There are two basic campaign headquarters philosophies: the storefront and the office tucked away an office building. A high visibility, storefront headquarters can powerfully reinforce the campaign's message, in effect serving as a living billboard or ambassador. Strategically, therefore, a campaign may choose to locate the headquarters in an area with large numbers of persuable voters. The downside of a storefront headquarters is that walk-in traffic can at times be distracting to the staff. Campaign headquarters have some unique requirements beyond the normal concerns of rent and location. Examples include adequate parking for volunteers and the ability to accomodate a large influx of people in the closing weeks of the primary, when the office may serve as a base for busloads of supporters. As of mid-June 1999 eight of the campaigns had established headquarters in Manchester (seven of which were on Elm Street or within a couple of blocks of Elm Street) and three had offices in Concord. Seven of the offices were storefronts. |