Bush-Cheney 2000, Inc.

"Education Agenda" 
30 sec. TV spot started running  Aug. 21, 2000 in major markets in 21 states (AR, DE/MD, GA, FL, IL, KY, LA, ME, MI, MO, NV, NH, NM NC, OR, OH, PA, WA, WI, WV)

Maverick Media

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Governor Bush: Seven of 10 fourth graders in our highest poverty schools cannot read a simple children's book.

Governor Bush: Millions are trapped in schools where violence is common and learning is rare.

Female Announcer: The Bush Education Agenda:

  Reform Head Start
  Focus on Reading
  Restore Local Control
  Triple Funding for Character Education 
  Hold Schools Accountable for Results

[murmer of the crowd in background] Governor Bush: Now is the time to teach all our children to read and renew the promise of America's public schools.


Background: Bush's first ad of the general election focuses on education, a theme he has been emphasizing since he launched his campaign.  The ad opens with an extreme wide shot of Bush addressing the Republican National Convention and has several clips from Bush's acceptance speech, in between which a female announcer lists five points of the Bush education agenda.