Bush-Cheney 2000, Inc.

"Hard Things" 
30 sec. TV spot started running  Aug. 21, 2000 in major markets in 21 states (AR, DE/MD, GA, FL, IL, KY, LA, ME, MI, MO, NV, NH, NM NC, OR, OH, PA, WA, WI, WV)

Maverick Media

More Ads.

Governor Bush: This is a moment in history when we have a chance to focus on tough problems. 

It's not always popular to say, "Our children can't read,"

or "Social Security needs improving,"

or "We have a budget surplus and a deficit of values."

But those are the right things to say.

And the right way to make America better for everyone is to be bold and decisive.  To unite instead of divide.

Now is the time to do the hard things.


Background: This ad is a revised version of a Bush for President spot run before the convention and selection of Dick Cheney.  One minor difference is that this ad has a Bush-Cheney graphic at the end..