Bush for President, Inc.

30 sec. TV spot run in OH, PA, FL and WA starting July 20, 2000.

Maverick Media

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[Music] Female Announcer: Once in a hundred years our nation has this chance-

To be at peace,

To be prosperous,

To do something good with it all.

This is the time to tackle the tough things.

Shouldn't our grandkids find Social Security secure?

Shouldn't we raise standards so every child learns to read?

Shouldn't we keep America strong and rebuild our military?

Shouldn't the President unite, not divide, and renew America's purpose?

George W. Bush for president.


Background: "Once" is one of three ads released less than two weeks before the Republican National Convention.  This ad and "New Americans" have the Madison Avenue touch and are very much "feel good" ads, with faces of people young and old and at work and play.  Bush himself is only shown at the very end of the ad.