Forbes 2000, Inc.

60 sec. TV spot run in Iowa and NH starting Nov. 15, 1999.

Eisner | Johnson
Political Consultancy

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[Music] Male Announcer: He's been called a champion of economic growth and a visionary.  He is Steve Forbes. 

With three decades of experience at Forbes magazine, he has vast knowledge of America's role in an ever-changing global economy.  With Steve as chief executive, Forbes has become the foremost business magazine in the world. 

He was chosen by Ronald Reagan to lead Radio Free Europe, which helped play a role in the fall of communism. 

A husband of 28 years and the father of five daughters, Steve understands the importance of raising children with strong values. 

Steve came to public life with a firm grasp of the nation's problems, and a passionate belief in America's promise for the next century. 

People responded to his call for reduced government and increased opportunity for all Americans. 

A conservative with innovative ideas and practical solutions.  A man with character and direction. That man is Steve Forbes.


Imagery: Opens with a video clip which shows Reagan and then pans over to show Forbes talking in Reagan's ear.  During the course of the ad Reagan is shown two more times, there is a clip of Forbes with Margaret Thatcher, the space shuttle lifting off, Forbes magazine covers, and scenes from the fall of the Berlin Wall.  In the middle is a family section with scenes from the B&W ads that ran during the summer.  Toward the close are images from Forbes' 1996 campaign, including rally scenes, headlines ("Forbes stunner in Arizona," "Forbes Wins GOP Primary In Delaware") and the Newsweek and Time magazine covers.