McCain 2000, Inc.

"Trust"
30 sec. TV spot run in SC, Feb. 2000.
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Stevens Reed Curcio & Company
 
 
 

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 [audio from Bush ad in background]

Female Announcer: This is George Bush's ad promising America he'd run a positive campaign.

audio from Bush ad: "...a campaign that is hopeful and optimistic and very positive..."

Female Announcer: This is George Bush shaking hands with John McCain, promising not to run a negative campaign.

audio from handshake

Female Announcer: This is George Bush's new negative ad attacking John McCain and distorting his position

audio from Bush ad: "...supports Bush's plan..."

Female Announcer: Do we really want another politician in the White House America can't trust?

  

 
Background: "Trust" refers to "Hopeful," one of original ads Bush ran way back on Oct. 25, and to "Solid Values," which ran in SC starting Feb. 4.  With this ad came a worsening in the tone of the campaign as Bush, thoroughly offended by the comparison to Clinton ("Do we really want another politician in the White House America can't trust?) responded with "Integrity" and went on the attack (see for example "Promised").