McCain 2000, Inc.

"Faces of America"
30 sec. TV spot  run in NH and SC starting Dec. 27, 1999.
Stevens Reed Curcio & Company

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Announcer: The faces of America. 

They work, pay the taxes and live by the rules. 

John McCain hears their voices, understands their fears and shares their dreams. 

John McCain [clip from announcement speech]: If elected President, I will not allow your Social Security money to be used for any purpose except Social Security.  No ifs, ands, or excuses. 

It won't be easy, but being President isn't supposed to be easy. 

Announcer: John McCain. The character to do what's right.  The courage to fight for it. 


Analysis: Seniors vote. 

Also, compare this ad to the Forbes ad "December Social Security", likewise released on Dec. 27, 1999, which uses a similar "faces" approach.  Neither the McCain nor the Forbes ad really addresses the problems facing Social Social or possible solutions.