McCain 2000, Inc.

"Every Dime"
30 sec. TV spot from mid-Jan. 2000.
Stevens Reed Curcio & Company

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[Music] Sen. John McCain: There's one big difference between me and the others.

I won't take every last dime of the surplus and spend it on tax cuts that mostly benefit the wealthy.

I'll use the bulk of the surplus to secure Social Security far into the future--to keep our promise to the greatest generation.

I'll begin to pay down the national debt so we don't threaten the future of our children.

Finally, I'll target the large tax cuts to those who need it most--America's middle class working families.


Analysis: Some conservatives criticized the class language "tax cuts that mostly benefit the wealthy."