McCain 2000, Inc.

30 sec. TV spot run in NH starting Jan. 21, 2000.
Stevens Reed Curcio & Company

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[Music] Sen. McCain: I guess it was bound to happen.  Now my opponent has started the political attacks, after promising he wouldn't.

Mr. Bush's attacks are wrong.  My plan cuts taxes, secures Social Security and pays down the debt.  There's no tax increase.

When I began this campaign, I promised you something better--that I wouldn't engage in attack politics.  I'm keeping my pledge.

If you agree with my conservative reform agenda, I'd appreciate your vote.


Background: One of the triggers for this ad was the Bush ad "Real Time 011800" in which Bush said McCain would "take $40 billion of employee-related benefits and have the people pay tax on 'em." 

In one of his first spots "Hopeful" from Oct. 1999 Bush vowed to run a campaign "that is hopeful and optimistic and very positive."  On Jan. 10 at the Michigan debate Tim Russert posed the question, "Will you propose and agree not to run any negative ads against each other?"  McCain went over to Bush and shook his hand on it.  McCain did have an ad from mid-Jan., "Every Dime," which did have a jab ("I won't take every last dime of the surplus and spend it on tax cuts that mostly benefit the wealthy.").