Republican National Committee

"Expect More"
30 sec. TV spot run in 20 states starting week of July 17, 2000.  (AR, CA, DE, FL, GA, IA, IL, KY, LA, ME, MI, MO, NH, NM, NV, OH, OR, PA, WA, WI)

National Media

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 [Music] Gov. Bush: If we really want to make sure no child gets left behind in America, we need the courage to raise standards in our schools, we need more accountability and more discipline, and we need to stop promoting failing children to the next grade and giving up on them.

Female Announcer: George Bush raised standards; test scores soared.  Texas leads the country in academic improvement.

Bush: It's easy just to spend more.  Let's start by expecting more.

Female Announcer: Learn more about the Bush blueprint for accountability, high standards and local control.


Background: According to the Campaign Media Analysis Group (CMAG Eye, January 2001) this was the most aired ad of the 2000 presidential election, appearing approximately 9,400 times.