The campaign genre ranges from biographies, autobiographies and candidate manifestos to "boys on the bus"-type journalistic accounts and academic analyses that may be issued years after the campaign's end. Occasionally, a campaign-type work will make the best-seller lists; by contrast some of the academic works are issued in numbers as small as a few hundred copies. For a candidate, a book presents a means of setting out his or her political views in detail and perhaps also offering insights of a more personal nature. It can also afford the candidate the opportunity to travel the country on a book tour, visiting strategic states and doing lots of media.
Copyright 1998, 1999, 2000, 2001 Eric M. Appleman/Democracy in Action.
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