Bush-Cheney 2000, Inc.

"Compare" 
30 sec. TV spot released Sept. 14, 2000.
 

Maverick Media
 

More Ads.
 

 [Music] Female Announcer: Al Gore's prescription plan forces seniors into a government-run HMO.  Governor Bush gives seniors a choice.

Gore says he's for school accountability, but requires no real testing.

Governor Bush requires tests and holds schools accountable for results.

Gore's targeted tax cuts leave out 50 million people--half of all taxpayers.

Under Bush, every taxpayer gets a tax cut and no family pays more than a third of their income to Washington. 

Governor Bush has real plans that work for real people.
 

  

 
Analysis: "Compare" draws sharp distinctions between Governor Bush and Vice President Gore on three points--prescription drug plans, school accountability and tax cut.  After a couple of ads that seemed defensive and tactical, this ad advances items on Bush's agenda and concludes on a positive note with the campaign's new slogan, "Real plans that work for real people."