OREGON 7 Electoral Votes
This was the first use of Oregon's unique vote-by-mail system in a general election campaign (on Nov. 3, 1998 Oregon voters approved Measure 60 by a margin of more than two to one).  Ballots are mailed from the 18th to the 14th days before the election (Oct. 20, 2000 was the first day ballots were mailed out).  "Given that voters in Oregon have ballots in hand for as many as 18 days and have the ability to cast their ballots well before election day, VBM changes the timing and psychology of campaigns," said Deputy Secretary of State Paddy McGuire.  In most counties, including all of the large counties, campaigns are able to get, for a fee, daily lists of those who have already voted.  As a result, the campaigns' voter turnout efforts can be focused on those who have not voted.  According to McGuire, anecdotal accounts suggest that voters who are not persuadable -- hardcore voters of either party -- comprise the vast majority of early voters.  The persuadables tend to vote later.  McGuire said this allows campaigns to essentially bank the votes of their hardcore supporters and continue to work on persuading and turning out persuadables.
Bush-Cheney Gore-Lieberman
Campaign Campaign
Bush-Cheney Field Director: Karen Cruson 
...staff assistant to Rep. Greg Walden from July-Dec. 1999.
Office: 920 SW 6th Street, Suite 1250, Portland
Advisor to Bush-Cheney/Consultant to Victory 2000: Dan Lavey
...Portland-based principal in the Gallatin Group, a public affairs consulting firm focused in the Pacific North West.

Victory 2000 Exec. Dir.: Cary Evans

Oregon Republican Party
Chairman: Perry Atkinson of Medford
Exec. Dir.: Darryl Howard
Office: 570 Liberty Street, SE, Suite 200, Salem

Gore-Lieberman State Director: Joe Eyer 
...started in late Aug.  Master's degree in political science from OU in 1995, worked in the OVP as special assistant to the deputy chief of staff from 1995-98, Northeast director for Gore's Leadership '98 PAC in 1998; worked on fundraising for the Gore campaign starting Jan.-Oct. 1999; worked at SpeakOut.com for six months.
Political Director: Katie Sieben  Press Secretary: David Chai
Office: 1125 Southeast Madison, Suite 112, Portland

Coordinated Campaign Director: Judithanne Scourfield

Democratic Party of Oregon
Chairman: Joe Edmunson
Exec. Dir.: Neel Pender
Office: 4445 SW Barber Blvd #105, Portland

Candidate Travel (Aug. 1-Nov. 7)
GWB: 3 visits
DC: 5 visits
Candidate Travel (Aug. 1-Nov. 7)
AG: 3 visits
JL: 4 visits
Nov. 6 -- DC and LC morning rally to mark end of GOP Victory 2000 "Courthouse to the White House" bus tour at Portland Airport in Portland.
Nov. 5 -- JL arrives late (overextended flight crew forces plane change), does some GOTV calls at Democratic hdqtrs in Portland.
Oct. 31 -- GWB and LB "Bringing America Together" tour (compassionate conservatism) Victory 2000 rally at Portland Memorial Coliseum, Portland. Oct. 31 -- AG remarks on targeting tax relief for America's working families, Portland Community College-Rock Creek, Portland.
Oct. 27 -- JL stops in at Bijou Cafe in Portland [before going to event in Vancouver, WA]. [Oct. 28 (Sat.) -- JL in Portland but no public events--synagogue, hotel]
Oct. 24 -- DC and LC stop at Country Coach, Inc. motor home manufacturers, Junction City (Eugene).
Oct. 22-23
Oct. 22 -- AG  outdoor rally near Portland State University, Portland.  Overnight in Portland.
Oct. 23 -- (morning) AG tours Oregon Chai Inc., then does sit-down session with owner Heather Howitt in a nearby coffee shop, Portland.  [first "kitchen table" event].
Oct. 11 -- JL leads a discussion about the importance of smaller class sizes, Orenco Elementary School, Hillsboro.
Oct. 9 -- DC remarks to County Area Chambers of Commerce at Deschutes County Fairgrounds and Expo Center in Bend; also DC visits and tours Eberhard's Dairy Products, Redmond (15 mi. north of Bend).
Sept. 25 -- GWB and LB One-on-One discussion of education recession at Bethany Elementary School in Beaverton.
Sept. 18 -- DC discusses Governor Bush's economic plan with members of the Washington County Chambers of Commerce and the West Side Economic Alliance at Greenwood Inn in Beaverton.
Aug. 30 -- AG and JL health care town meeting, Portland State University, Portland.
Aug. 24 -- DC and LC fundraiser at Medford airport.  DC, accompanied by LC, "Leadership Education Forum" with many members of Future Farmers of America at Crater High School in Central Point.  DC and LC "Southern Oregon Send-Off" at Medford airport.  Night fundraiser in Portland.
Aug. 11 -- GWB and LB w/ Sen. John McCain at University of Portland, Portland.
A Sampling of More Campaign Activity A Sampling of More Campaign Activity
Nov. 3 -- Former president George H.W. Bush at rally in Tualatin (North Williamette Valley, 12 mi from Portland), helping to kick off GOP Victory 2000 "Courthouse to the White House" bus tour.  Nov. 5 -- Gov. Frank Keating (OK) rides for stops in Medford (Jackson County), Grants Pass (Josephine County) and Roseburg (Douglas County); chief foreign policy advisor Dr. Condoleezza Rice rallies at Eugene stop.  Nov. 6 -- RNC chairman Jim Nicholson rides to concluding rally.

Oct. 20 -- Coinciding with the mailing out of ballots, former Gov. Atiyeh, former Sen. Mark Hatfield, Victory 2000 chair Molly Bordonaro and Bush-Cheney coalition leaders hold a news conference at the Abraham Lincoln statue at Madison and Park Aves. in Portland.

Oct. 23 -- "Barnstorm for Reform" tour -- Govs. Paul Cellucci (MA), Lincoln Almond (RI) and Jane Dee Hull (AZ) in Medford tour Answer Page and hold press conference.

Oct. 30 -- Jesse Jackson evening rally at University of Oregon in Eugene; late night at Oregon State University in Corvallis.

Oct. 30 -- Kristin Gore speaks on behalf of her father at a Portland restaurant.  Oct. 31 -- introduces her father at Portland Community College.

Oct. 28 -- Six celebrities -- Christine Lahti ("Chicago Hope"), Ed Asner, Dule Hill and Alfre Woodard, Martin Sheen ("The West Wing") and director Rob Reiner campaign for Gore in Portland. (multi-state tour--earlier in Seattle).

Oct. 26 -- Bill Bradley speaks on behalf of Gore at Lewis & Clark College in Portland.  Oct. 27 -- Bill Bradley, followed by Portland band Everclear, rallies at University of Oregon in Eugene.

Oct. 24-25 -- Gloria Steinem, touting her "Top Ten Reasons Why I'm Not Voting for Nader", continues West Coast campus bus tour.  (Voters for Choice).  Oct. 24 -- Evening rally at Portland State University.  Oct. 25 Rally at Oregon State University in Corvallis; rally at University of Oregon in Eugene. 

Oct. 19 -- Carl Pope, executive director of the Sierra Club, Gov. John Kitzhaber, and environmental activist Andy Kerr hold a news conference at Salmon Street Springs in Portland.

Sept. 20 -- Tipper Gore speaks on the steps of the State Capitol in Salem; in Portland speaks to working women at the Northwest Labor Council, visits coffee shop, stops in at coordinated campaign headquarters and does an evening fundraiser at private home.

Television Television
According to the Campaign Media Analysis Group (CMAG Eye, Jan. 2001), Oregon was a Top 10 state in terms of total number of Bush/RNC and Gore/DNC ads run during the general election (8,200 Bush/RNC and Gore/DNC ads, the ninth most of any state).  The Bush campaign and the RNC ran 3,900 ads (ninth most of any state).

A Brennan Center for Justice report (Oct. 30, 2000) put the Portland market fourth in terms of total number of presidential ads--candidates, parties and supportive groups--run during the week of Oct. 17-24.  Bush and allies ran 311 ads during the week (seventh most of any state).

According to the Campaign Media Analysis Group (CMAG Eye, Jan. 2001), Oregon was a Top 10 state in terms of total number of Bush/RNC and Gore/DNC ads run during the general election (8,200 Bush/RNC and Gore/DNC ads, the ninth most of any state).  The Gore campaign and the DNC ran 4,300 ads (ninth most of any state).

A Brennan Center for Justice report (Oct. 30, 2000) put the Portland market fourth in terms of total number of presidential ads--candidates, parties and supportive groups--run during the week of Oct. 17-24.  Gore and allies ran 642 ads during the week (most of any state).

Some Newspaper Endorsements Some Newspaper Endorsements
The Oregonian --10/22/00 
The Bend Bulletin
Albany Democrat-Herald --10/29/00
Register Guard (Eugene) -10/22/00
Corvallis Gazette Times --10/29/00
The Skanner (weekly Black paper in Portland)
Miscellaneous Notes Miscellaneous Notes
Oregon proved to be a tough state for Gore.  Oregonians boast "a healthy skepticism" and have sent moderate Republicans such as Bob Packwood and Gordon Smith to the U.S. Senate.  Also, the state is far away from Washington, DC, and Gore was somewhat of an institutional Democrat. 

The biggest challenge was the Nader factor.  After Labor Day, Nader consistently polled strongly, sometimes reaching 10 percent.  "We knew that we couldn't win if that happened," said one Democratic operative.  Thus, the campaign's message in mail and other media was "designed to give people pause" about what a Bush presidency could mean.  (Nader supporters referred to this as "the fear campaign.")  On television, groups such as NARAL and PFAW, and on the opposite side, the Republican Leadership Coalition, joined in the fray.

As it was Nader only barely exceeded 5 percent, and Gore eked out a win.  Portland suburbs helped Gore carry the day.

Several controversial ballot measures put on the ballot by conservative interest groups likely proved beneficial to Gore.  Measure 9 ("Prohibits Public School Instruction Encouraging, Promoting, Sanctioning Homosexual, Bisexual Behaviors") and Measure 93 ("Amends Constitution: Voters Must Approve Most Taxes, Fees; Requires Certain Approval Percentage") were both defeated.  Labor and its allies successfully mobilized against Measure 92 ("Prohibits Payroll Deductions For Political Purposes Without Specific Written Authorization"), a "paycheck protection" initiative.

The Nader campaign in Oregon was run largely independently of  the national campaign, and it was quite decentralized.  The Pacific Greens nominated Nader in January, before he even announced.  In Spring 2000, they opened an office in Portland.  Eventually, three separate independent committees were set up, raised and spent their own money and produced their own materials.  Surprisingly, Ralph Nader only visited the state once in the fall, actually in late summer (he also visited on May 25).  On Aug. 25, Nader held a rally/fundraiser with Winona LaDuke (minimum donation of $7) at Memorial Coliseum in Portland; the event drew 10,571 people, his largest crowd to date in the campaign.

This was the first "super rally" of the fall campaign, and according to Pacific Green Party co-chair Xander Patterson, it was very difficult to persuade Nader and the campaign to do it; they saw it as being a big risk because the might not be able to fill the arena.  Some of the key people in organizing the event were Laird Hastay, who came up with the idea, Greg Kafoury, a prominent Portland trial attorney who managed to convince Nader to go ahead with the rally, Kafoury's partner Mark McDougal, and volunteer Jason Morgan.  By any measure the rally was a success; it showcased Nader and local candidates, generated excitement and brought in money.  Thereafter, Nader replicated what came to be called super rallies in perhaps a dozen other states, with organizational help from these Oregonians.

The day after the rally, on Aug. 26, LaDuke, who was raised in Ashland and graduated from Ashland High School in 1976, made a homecoming visit; she spoke to Native American youth at Southern Oregon University, went to Medford, visited downtown and in the evening was the guest of honor at “Leadership to the Seventh Generation: A Hometown Tribute to Winona LaDuke” at Ashland High School.

A Decentralized Effort
After this visit, the campaign was left to the locals.  Whenever Bush or Gore visited, Nader forces showed up.  In the cities they went door to door.  Late in the campaign, the Portland committee, Victory 2000 PAC, even spent about $10,500 to run a TV commercial, mostly on cable.  There were nine campaign offices in the state (seven full-fledged).  All told Pacific Greens spent about $150,000 on campaigns during 2000; the three Nader committees spent $90,000 and the party $56,000; by contrast in 1996 the Oregon Nader campaign raised about $18,000.
Three Committees:
Victory 2000 PAC   111 S.W. Naito Parkway (S.W. Front Avenue), Portland   opened in Spring 2000
Southern Oregon Victory 2000 PAC    Old Ashland Armory - Suite 206, Talent
Lane Victory 2000 PAC    228 East 11th, Eugene   opened in August 2000

In the Eugene area, Lane Victory 2000 PAC was co-chaired by Ken Grimsley, a former Democrat who registered Green in 2000, and Bradley Porterfield, a long-time Green.  Grimsley sought to establish and implement a strategic timeline.  The first major event was a booth at the Lane County Fair, followed by a campaign kick off rally in early August, and then a week later the grand opening of the local headquarters.  Other activities and accomplishments included a website with local updates; a volunteer database that grew from less than 100 to nearly 800; house parties for fundraising; several thousand door hangers and a canvass campaign managed by Doug Black; weekly Town Hall Meetings advertised in the Eugene Weekly; a letter campaign; and full- and half-page ads in newspapers before Election Day.  The full page ad was a 1,200-word open letter penned by Grimsley.  He also appeared on the two regional PBS radio shows "Northwest Passage" and "Critical Mass" and penned op-ed articles for the two major newspapers.  Grimsley did find Green Party efforts somewhat disjointed.  He noted afterward that, "He [Nader] preached decentralized grassroots power, not disorganization and personal agendas reshaping his platform.  As an example, we had Hemp advocates repeatedly trying to coopt the campaign for their narrow agenda."  Nonetheless Grimsley believes that, "Many hearts and minds were impacted by Nader's warnings about corporate power hijacking our democracy...it was a message even felt by those millions who voted, out of fear, for Gore."

Fear Campaign
The closeness of the race in Oregon cut away at potential support for Nader.  The Oregon Natural Resources Council Action Political Action Committee (ONRCA PAC) endorsed Gore on Aug. 29; PAC member Pat Clancy stated, "While we understand and appreciate Mr. Nader's historic commitment to the environment, including on national forest issues, the plain and simple effect of a vote for Nader is a vote for Bush."  On Sept. 5, Friends of the Earth president Brent Blackwelder and board member Ed Begley, Jr. joined by Gov. Kitzhaber, formally announced FoE PAC's endorsement of Gore at Gore headquarters in Portland.  The media also gave some attention to a Nov. 1 press conference in Portland in which Gary "Spruce" House of Eugene and two other activists announced their support for Gore; however these people were not active in the party; party members saw House as loose cannon and said the attention was unwarranted.  And then there were the e-mails.  Patterson said he was getting a constant stream of e-mails from Gore supporters during the closing weeks of the campaign "trying to strike terror into people."  The messages didn't say anything positive about Gore, but warned that if Bush were elected gays would die of AIDS, women would die in back alleys, and so forth.

Patterson said afterwards that if the election were not as close, Nader probably would have obtained 10 percent in Oregon. Nonetheless the campaign had a salutory effect.  During 2000 Pacific Greens increased their number of registered party members from 1,071 in January to 7,244 in November and the number of chapters from 5 to 13.  Summing up, Patterson stated, "We really rocked.  We are now on the media map, recognized leaders of the progressive community, and growing fast since the election. We're on the Move!!"

Some key people in this decentralized effort included: Irene Saikevych, Sean Parlaman and Stan Druben in Ashland  |  Art and Joanne Cvar in Lincoln County  |  Kristin Reese and Stan Loop in Hood River  |  Stuart Liebowitz in Roseburg  |  John Jones, Christina Alexander, and Richard Knablin in Coos County  |  Dave Stewart, Pattie Jones, Courtney Scott, Steve Amy, Rich Lochner, Deborah Howes and Xander Patterson in Portland  |  Ken Grimsley, Bradley Porterfield, Hope Marston, Sarah Charlesworth and Lyn Oliver  in Eugene  |  Trey Smith (party treasurer), Carolyn Gutman-Dey, Julian Snow, Ernie Williams, Sharon Scott and Mary Paladino in Salem.  |  "And many more great volunteers."
Pacific Green Party
Co-Chairs: Xander Patterson and Lori Burton (part of the seven-person coordinating committee)
Office: 333 State Street, Salem
The PGP ran about ten candidates.  Activist Lloyd Marbet won 64,555 votes (4.4%) in his campaign for Secretary of State; Tre Arrow gained 15,763 votes (5.8%) in his bid for Congress in District 3; Christina Alexander did best of four candidates for state legislature, obtaining about 26% in District 47 (Coos Bay).

Pat Buchanan did not visit Oregon during the fall campaign.
Buchanan contacts were Dan Mason of Beaverton (Northern Oregon) and Randy Richards of  Roseburg (Southern Oregon).

Harry Browne arrived in Portland the night of Oct. 31.  On Nov. 1, he did a day of interviews in Portland and nearby Vancouver, WA, followed by an evening event.  Browne did more interviews in Portland the morning of Nov. 2, before heading to San Francisco.

Libertarian Party of Oregon
Chairman: Adam Mayer
The LPO ran 18 candidates in November, more than any other third party.  Libertarians ran for secretary of state, state treasurer and attorney general, two congressional seats, and seven legislative seats.

Copyright 2000, 2001  Eric M. Appleman/Democracy in Action.